What Makes Great Marketing Materials? Lessons for Hispanic-Owned Businesses Expanding into English Markets
Introduction:Marketing materials — brochures, flyers, email campaigns — can either impress or confuse your customers.For Hispanic-owned businesses expanding into English-speaking markets, crafting materials thoughtfully in English is key to building trust and winning business. Essential Ingredients of Effective English Marketing Materials: 6.1 Clear, Direct Language Avoid long, flowery sentences. English audiences prefer simple, actionable messaging. 6.2 Highlight Benefits, Not Just Features Instead of listing services, explain how your services improve…